For over 30 years, Mitch Mather’s father Rich has been caring for trees. In 2012, Emily and Mitch decided to start their own company.  Not only did they want to catch their brand up to speed, but they wanted to retain their “family owned and operated” sense of charm that they’ve always had. The brand illustration style highlights not only the craftsmanship that it takes to get up in a tree, but also the care that the Mathers have with the trees themselves.