50 Corridor TMA is a Sacramento-based non-profit that creates programs to prioritize alternative modes of transportation in a city where not using a car can seem too daunting. The Let’s Go campaign was made to highlight some of the best businesses and attractions Sac has to offer. I aided this project by creating clean, semi-abstract, and cheerful illustrations to appeal to a wide range of audiences and generate visual interest. Neighbors were sent alternative transportation starter packs with postcards highlighting the chosen locations and how to get there – as well as a free bus pass.