E-bikes are a wonderful and convenient modern invention that have many abandoning their traditional motor vehicles – but what happens when they inevitably break down? Speedy’s is here to save the day (in the Seattle area, at least). Using retro aesthetics with fun bold colors, we appealed to bike-owners with nostalgia and a promise of ease. And speed, of course. The bunny mascot was created to emphasize this playfulness and to have an easily recognizable character when seen around the city – and who doesn’t love bunnies.