Chip & Birdie’s owner Lauren’s favorite memories are playing golf with her family. After leaving the entertainment industry, she wanted to create a place to practice – not just for the elite, but for anyone who has a love for golf. What came from our research and exploration was a brand that balanced a country-club feel with a welcoming, family-run attitude. Expressive illustrations highlight not only movement, but also people of any age and gender, and the brand features several crests to give it that preppy flair.